Introducing the new iPhone XS, iPhone XS Max, iPhone XR and Apple Watch Series 4. Bigger screens are just the beginning
Introducing iPhone XS and iPhone XS Max — the biggest screen ever on an iPhone. Say a big hello to iPhone XR, with the all-new Liquid Retina display. Then take a look at the completely redesigned Apple Watch Series 4. With the biggest Apple Watch display yet and a new electrical heart sensor.
Welcome to the big screens.
Super Retina display in two sizes. A12 Bionic chip. Advanced Face ID. A breakthrough dual‑camera system with Depth Control.Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system. iPhone XS is everything you love about the iPhone. Taken to the extreme.
iPhone XS Specifications
Super Retina. In big and bigger.
The custom OLED displays on iPhone XS deliver the most accurate colour in the industry, HDR and true blacks. And iPhone XS Max has our largest display ever on an iPhone.
Exceptional materials. The most durable glass ever in a smartphone. A beautiful new gold finish, achieved with an atomic-level process. Precision-machined, surgical-grade stainless steel bands. And a new level of water and dust resistance.2
Surgical-grade stainless steel. We use a special Apple-designed alloy that’s precisely machined to create structural bands in three finishes.
Wireless charging. The glass back allows iPhone XS to charge wirelessly.3 And it charges even faster than iPhone X.
PVD colour process. Gold and space grey finishes use an advanced physical vapour deposition process on the stainless steel bands for colours and reflectivity that beautifully complement the glass.
Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone and log in to apps, accounts and more with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster.
Security made simple. Face ID reinvented the way we unlock and log in to apps, accounts and more. Some of our most sophisticated technologies — the TrueDepth camera system, the Secure Enclave, and the Neural Engine — make it the most secure facial authentication ever in a smartphone. And even faster and easier to use. Face ID does so much more than unlock your iPhone. So you can forget about typing usernames and passwords. Now, all it takes is a look. Face ID works with the apps you already use — from banking and health apps to locked notes and private documents.
Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do.A12 Bionic-The smartest, most powerful chip in a smartphone. The A12 Bionic, with our next-generation Neural Engine, delivers incredible performance. It uses real-time machine learning to transform the way you experience photos, gaming, augmented reality and more.
Apple-designed Neural Engine. Our Neural Engine is built for advanced, real-time machine learning. That means iPhone XS can recognize patterns, make predictions and learn from experience, similar to the way you do. The Neural Engine is incredibly fast, able to perform 5 trillion operations per second. It’s incredibly efficient, which enables it to do all kinds of new things in real time. And it’s incredibly smart, so you can do things like jump straight into immersive AR experiences. And quickly find all your pictures of dogs. Or the beaches. Or babies.We’ve also opened the Neural Engine up to the Core ML platform, so developers can bring powerful, real-time machine learning to their apps — learning that happens on your iPhone.
Breakthrough dual-camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before.
Sensors, processors, algorithms and you. An innovative dual-camera system integrates the ISP, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos.
Smart HDR- Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos.
Bokeh and Depth Control. iPhone XS has even more sophisticated bokeh, or background blur, for stunning portraits. And all-new Depth Control lets you adjust the depth of field after you shoot.
Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot.
iPhone XS delivers 4G Advanced LTE for superfast download speeds.5 And up to 512GB of storage, making this our highest-capacity iPhone yet.
No other phone is like iPhone.Every decision that goes into the iPhone makes it stand apart. From the way, it’s made, to the way we build in privacy and security from the start to the innovative ways we recycle its components.
Available from 28 September
All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it.
iPhone XR Specification
Introducing Liquid Retina.
The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Innovative engineering allows us to stretch the display into the corners. The result is an all-screen design — our largest LCD ever in an iPhone — that still fits comfortably in your hand. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life.
Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminum band, helps create an enclosure that’s water resistant up to 1 meter for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more.
Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminum bands. Water and dust resistance.2 And six stunning new finishes.
Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours.
Aerospace-grade aluminum bands. A special Apple-designed alloy is precision-machined to create structural bands and anodized to complement the colour of the back glass.
Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly.
Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps, accounts and more with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster.
Security made simple. Face ID reinvented the way we unlock and log in. Some of our most sophisticated technologies — the TrueDepth camera system, the Secure Enclave and the Neural Engine — make it the most secure facial authentication ever in a smartphone. And even faster and easier to use. Adaptive recognition. Face ID uses advanced machine learning to recognise changes in your appearance. Wear a hat. Put on glasses. It even works with many types of sunglasses.Face ID does so much more than unlock your iPhone. So you can forget about typing user names and passwords. Now all it takes is a look.
Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do.
Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before.
No other phone is like iPhone. Every decision that goes into the iPhone makes it stand apart. From the way, it’s made, to the way we build in privacy and security from the start to the innovative ways we recycle its components.
Available from 26 October
APPLE WATCH SERIES 4
All new. For a better you.
Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected.Fundamentally redesigned and re-engineered. The largest Apple Watch displays yet. Advanced heart monitoring capabilities.
The largest Apple Watch display yet. New electrical heart sensor. Re-engineered Digital Crown with haptic feedback. Entirely familiar, yet completely new, Apple Watch Series 4 resets the standard for what a watch can be. Series 4 represents a fundamental redesign and re‑engineering of Apple Watch. From the curved corners of the larger, all-new display to the architecture of the S4 chip, every detail has been thoughtfully considered. Apple Watch has always been a uniquely personal product. And now it’s even more powerful.
The largest Apple Watch displays yet. This is huge – The display is the defining feature of Apple Watch, and Series 4 pushes it further than ever. The challenge was to make it bigger without noticeably increasing the size of the case or compromising the battery life. Narrower borders enable a viewing area that’s over 30 percent larger, while a new display technology called LTPO improves power efficiency, helping you get through the day on a single charge.
Curved corners precisely match the radius of the case, creating a more pleasing, continuous appearance. This also allows imagery and the touch surface to extend to the farthest reaches of the screen.
More information in every millimetre– To take full advantage of the new dimensions of the display, the entire interface has been redesigned to provide more information with richer detail. The new Infographic watch face can accommodate up to eight complications, so you can see more and do more at a glance.
Digital Crown. A breakthrough reborn-The Digital Crown was invented to provide an easy way to navigate on Apple Watch without obstructing the display. With Apple Watch Series 4, the mechanism has been totally re-engineered. Haptic feedback now delivers a precise, click-like feel as you scroll.
A miracle of miniaturization- Already one of the most intricate systems Apple has created, the Digital Crown on Apple Watch Series 4 adds even more capability into significantly less space. The entire assembly is 30 percent smaller, yet it includes 21 percent more components.
Keeps an eye on your heart -The optical heart sensor has been part of Apple Watch from the beginning, allowing you to quickly check your heart rate. Now it can also detect if your heart rate falls below a specified threshold for a period of 10 minutes when you appear to be inactive, triggering a low heart rate notification. This can be a sign of bradycardia, which can be serious if the heart is not pumping enough oxygen-rich blood to the body.
The biggest thinking happens in the smallest spaces – Optimised in every way, the new Apple Watch is more powerful, yet even thinner than before. And it delivers up to 18 hours of battery life on a single charge.
All-new S4 chip- The S4 is more than just a processor. It’s a complete System in Package (SiP), with the entire system fabricated onto a single component. This architecture allows Apple Watch to pack amazing capabilities into a tiny space. In fact, Apple Watch is the only product in the world that runs completely on a SiP.
Up to 2x faster- This fourth-generation CPU is faster than ever. Apps open more quickly and performance is boosted across the entire system.
50 percent louder speaker- Bigger and even more powerful, the Apple Watch Series 4 speaker provides dramatically improved audio quality for Siri and Walkie‑Talkie. In addition, the microphone has been relocated to the opposite side to reduce echo for clearer phone calls.
Automatic workout detection- New yoga and hiking workouts. Advanced features for runners like cadence and pace alerts. See up to five metrics at a glance as you precisely track all your favorite ways to train. New head-to-head competitions. Activity sharing with friends. Personalised coaching. Monthly challenges. Achievement awards. Get all the motivation you need to close your Activity rings every day.
Easy Ways to Connect- Walkie-Talkie, phone calls and messages. Stream Apple Music and Apple Podcasts.* New ways to use Siri. Built-in cellular lets you do it all on your watch — even while you’re away from your phone.